Midhun looks through the advertising module. Greek and Latin!!!
Where are my notes??? His mind echoes. A thorough search, yields results. Rushing through the entire notes generates nothing but, uninterest, exactly like the Rs 1000/- sleeper classes in SIMC. He slowly flips through the pages, like in the memory of a beloved one.
(Background music: ‘Maanasa maine varuuuu….’ means, “Return ohhh my beloved..”)
His caresses on the pages are worth many a tear-drop.
(The camera zooms in for clarity)
Date: 11/07/2008
Summary of the notes: Intrapersonal communication, Interpersonal communication. Mass communication, ATL, BTL.
Camera zooms out. Close - up shot of the happy Midhun face.
Midhun flips more pages.
Date: 21/07/2008.
Summary of the notes: Intrapersonal communication, Interpersonal communication. Mass communication, ATL, BTL.
DÉJÀ VU!? Ripley's Believe It Or Not! ? Or was it a photocopy?
Amusement writ large on his face, he rings up his next door loyal, studious, scholarly, diligent, intellectual Rejil, who is into big time self-advertising these days.
M: “ Rejil, what are the notes that you have had on the 21st July?”
R: Just a moment....
(Rejil thinks Intrapersonal) Notes! What is that?!!
(Effective utilisation of Silence)
He finds something somewhere...
“Hello…yeah Midhun, it’s Intrapersonal communication, Interpersonal communication………”
(Midhun interrupts the conversation)
So, please check it for the 11th.
R: hmmm… yeah, got it. “Intrapersonal communication, Interpersonal communication…
M: (In a confirming tone) Ohh, so it wasn’t Déjà vu.
R: No, not at all, since the syllabus is too compact and can be easily covered in 5 classes, we were having a deferred live telecast. And for your information, the whole month had the same exercise, till a revolution happened.
M: “Revolution!!! what??”
Date: 11/08/2008
R: “LUX IS A BRAND, AND SOAP IS A PRODUCT”
M: ‘But the subsequent classes, dated 22/08/2008, did have a change.
SOAP IS A PRODUCT AND LUX IS A BRAND”
Some August occasions over. We hopefully welcome September, without lamenting on the losses.
Flipped the September notes. Screening of Advertisements.
Date: 07/09/2008
Summary of Midhun’s notes: “ Sony Bravia - 3471 balls, 877 green, 740 blue, 378 yellow, 568 orange, 299 red, 444 brown. The rest went down the drain like the Ad students”
Wrong count. Repeat classes.
Phewww!!
Date: 19/09/2008
Summary of Midhun’s notes: “Sony Bravia - 3296 balls, 872 green, 733 blue, 371 yellow, 580 orange, 329 red, 411 brown”
Midhun gets his balls right, while others wait for their number of balls to fall in the right place. Midhun is happily whistling his old tune.
CURTAINS TO SEMESTER ONE, ADVERTISING CLASSES.
Midhun again in INTRAPERSONAL communication.
“What about MEDIA PLANNING and AD CREATIVES???”
Fungiosis on a rescue mission: Don’t you worry MIDHUN, we introduce before you…
SELF STUDY TEST -101 Tips.
No, No, don’t you rest(ing) be panicky. Not a new subject paper in the SIU time table*
* TILL DATE
This is a newly introduced book in the market, presently minting money like crazy. All SIMC-ians are requested to get the book for better results. Co-authored by YOU CAN SEE.
Midhun laments: ‘Rs 6 lakhs, for a correspondence course in PR.”
What correspondence Midhun? Correspondence at least sends you sensible notes, in proper condition unlike…”
Examples quotes as below.
SOCIAL COMMUNICATION
The three main stages are physical and mental and all these three have their own unique characteristics – Page 11
In underdeveloped countries such as India (*&^%$###@$, politically incorrect), the media has a great responsibility to fight backward ideas such as casteism and communalism – Page 5
The entire dependency is now on imported genetically engineered corn and soya and ready-to-eat mixes of strange things that are not supposed to be eaten - Page 42
AV MODULE
Depth of Field.
It is the field (for ploughing??) which is in focus. it is the distance in focus which is in front of the object and beyond the object. in case of the close, object is the starting point of the depth of field.
Connective Shot.
Shot for connection of background and other ground ( UNDERGROUND???) by using trolley.
Bottom Angle
Views the object from the bottom side ( Whose bottom???) --- ALL IN ONE - PAGE 19
Lots more in store. Wait and watch.
After all this torture, Midhun is highly into intrapersonal conversation, leave alone communication.
Tthe famous psychiatrist Dr. Combiflam in Ujala white, opines.
“This is incurable, and we have given up hope”