Monday, December 21, 2009

Engineering a Media Plan


The advertising student hailing from a 'Boys-must-be-engineers' family gets his dream job as a copywriter.

An overwhelmed HE calls up his mom and speaks as follows.

"Mom, I am a copywriter"

"Beta, why don't you write it on your own, at least now?

The chest full of proud loses a little of air.

"Mom, what I meant is copywriting as a job."

"Beta, I too had an intelligent friend who but copied all his life and wrote, only to have lost it all one fine day, when caught."

"Please understand Mom. This is a position in advertising which are adorned by people like me who have an ability to play with words."

"No Beta, even if you have to play with words, please do not copy"

"Phewww... I am quitting & going to the news channel"

"Ok son. God bless"

After a few weeks of landing up as an anchor, a plum position in some popular news channel, mom rings him up.

Being busy with work, son picks the phone and says

"Mom, am 'breaking news'. I will call later"

(Suddenly, mom shouts out loud and angrily)

"You break whatever you want to, but unlike in college, don't call later & ask for money as fine"

The phone goes mute for a while like a temporary Doordarshan blackout !