Thursday, January 29, 2009

Footpath to Footprints - A journey of survival

The Gujju salesmen : Post liberalization, India has grown leaps and bounds in technology. Businesses along with the people have grown uncompromisingly big. A classic example of technology intruding into an average salesman's life is being portrayed in the photograph. DivA-Raj & Cheenton are two local T-shirt sellers from Ahmedabad, who once upon a time were used to knocking at every door available trying to imprint an Ahmedabad footprint in the Gujju hearts, ending up instead with prints on their cheeks. But today, thanks to technology and their prowess in communication, coupled with an uncanny acumen to do business from the ignorant to the enlightened, they have crafted a niche space in the business environment even on hilltops. The click of a button, movement of the cursor, running of the mouse, the entire product catalogue vibrates on their Gujarat laptop. Moreover, the smile says it all. Keep 'Vibrating Gujarat', we the 'shakers and movers' are with you. From Ganesh ji's Mouse to 'Logitech' Mouse, their lives have been transformed.

The Bangalore model : This gentleman, Roentgen (Not the X-ray fame), sells Brand Bangalore & Bengaluru, all in one go. If the right hand goes for the old wine in new bottle nomenclature, the left lives in sync with the globally accepted and internationally well-known cosmopolitan culture called Bangalore. The new business model being, Ask Anything, Any shape, size, model or color, we have it with us - Team Bengaluru.
The salesman's attire itself is amply laudable. Coat, suit, boot, tie, rainbow colors while treasuring the local flavor in those comical looks, add to the true essence of a brand called Bengaluru.

4 comments:

Midhun Murali said...

No doubt, the gujju salesmen are smart enough to do the business well,they marketed brand ahmedabad as well as the t-shirts :P And from team kochi we cudn't market the 'FISHES' well even if we've a very good marketing person for the same ;)

Short but very nice blogpost. I loved the mouse part; 'From Ganesh ji's Mouse to 'Logitech' Mouse :)

Akshay said...

haha neat one esp the one on chintan !! about time the gujju suzlon comm in our batch got its due... in other words all the theplas !!

Blogged in said...

Hahahahahaha!!! :D

Come on, but I am disappointed you did not mention the Mumbai Footprints team and their 'Arc of Triumph'!!!!

Rejil Krishnan said...

@ Blogged in - Mumbai we know.. :P