JULY 2008.
Class 1:
Sir: Can you get me a whiteboard marker?
5 hands out of 120*2 go up.
SEPTEMBER 2008.
Sir: Can you get me a whiteboard marker?
10 hands out of 120*2 go up.
The hands remain the same till the end of the semester...
JANUARY 5th 2009.
Class 1:
Sir: Can you get me a whiteboard marker?
50 hands out of 130*2 go up.
The rest are surprised. But note it, nothing happens without a reason.
DAM it, there comes FOC.
Volunteers unlimited. The major ones occupy the centre stage, Front stage, the visible back stage; rest feed their mikes to the hungry mouths, Sentries are visible at every door arguing who will open the door and welcome the late comers. The facial expression envies the air-hostess in the Kingfisher Airlines. Cameramen galore. The curtains are drawn with full fancy; the event finally gets to a completion.
Successful, we understand. We appreciate the genuine efforts and services to the seniors. Visibility counts. Recall counts. Ultimately, no one can be blamed. Isn’t it a media institute, with kids specializing in PR and AD?
FEB 14TH 2009.
Classes begin.
Valentine’s Day breezes past.
FEB 15TH 2009.
Elections loom large. Some winners will be bestowed with a successful PR / AD campaign award. The cumulonimbus clouds gather. Candidates assemble in abundance. It rains. Ballot’s overflow. Every drop counts. The clouds finally give way and sunlight blesses planet earth.
Classes resume.
FEB 16TH 2009
Sir: Can anyone get me a whiteboard marker?
2 hands out of 130*2 go up.
No one is surprised. After effects of a failed PR campaign is reflected on those glum faces - A case study.
Lessons learnt
Lots of strategies to be planned. Lots more to be learned in PR. Negative PR does work.
Visibility alone doesn’t matter. Work matters. Nitin proved it well.
BUT as expected, the regularly consistent hand from the class is chosen. He continues to work dedicatedly and sincerely, without the greed for any fruit from the tree of success. Thanks Chintu, you are the best.