Cherry Berry Options !

Once upon a time in SIMC, there lived some 67 students in PR.

Then there came an assignment asking students to come out with PR strategies to sell Blackberry smartphones in India.

One extremely muscle loving female student's answer: (Love for muscles is a hint)

Strategy No 1: Give 2 kg black berries free with blackberries mobile. (Check how the brand name is changed to suit the plural of the same fruit, if at all it existed)

Strategy No 2:Give small merchandises like keychains with black berries hanging. T-shirts in black colour with berries written on it. So people will read black berries (Check the advertising/copywriting/Visual skills of this prodigy)

Strategy No 3: Write articles in all farming/farmer/agriculture related magazines about black berries mobile ...(Evaluator swoons..)

But she also had given a caption: We are not white cherries. We are not black cherries. We are the black berries !

Now the alumni works for a real estate firm as SENIOR MANAGER. (Direct posting. Might be they caught a glimpse of her assignment on black berries mobile strategy)

The name of the organisation is BLANCO HOUSING & INDUSTRIES. She was told to prepare a strategy document on selling more flats in the region.

Strategy No 1: (in the same lines as our old black berrieees) Sell one blank-O flat free with every purchase.

Strategy No 2: Give blank cheques with every flat purchased. The company name will be mentioned on top. (This is to increase the recall value)

Strtegy No 3: Articles/case studies of how Blank-o flats are build even if raw materials are unavailable. (Remember that reinforcement rods are not used only to cut costs- Case study it seems !)

Caption Options: No loan. No bank. Come to BLANK-O.

We offer it at flat rates. Blank-O houses.

Director reads the strategy and like his company's name, gives a blank 'O' look. Calls the recruitment team. Freezes all recruitment and suspends the interviewing team !