Friday, May 29, 2009

In *case* U *study*

Year 2015

A newcomer enters the SIMC library.

Student: Madam, can you get me a list of books available in this library?

Madam ( Politely) : Sure, just go through the web link on the computer there.

The home page says the following.

This page describes SIMC's list. To see what books are in the list, go to our advanced search page, enter some search criteria, scroll down and click Enter.

The guy enters the following:

SEARCH: PR

The top 12 results come in a jiffy

Sl No ----- Title ----- Author

1 --- PR case study ---- Kausik Mishra & 67 brains

2 --- Strategic media plans in PR ---- Sandip Janee & 67 creative heads

3 --- Personality centric PR ---- Midhun M & 67 braindeads

4 --- Client pitching in PR ---- Kedarnath Tadkod & 67 blanks

5 --- Impact Audit in PR ---- Divyaraj B & 67 Alzheimers’

6 --- Event types - PR ---- Nikhita Arora & 67 flag posts

7 --- Legalities in PR ----- Preetjot K & 67 toys

8 --- Internal Training for PR ---- Aditi Chauhan and 67 puppets

9 --- Fees and Budget for PR ---- Priyam C & 67 flip-flops

10 --- Corporate branding in PR ---- Sahil Chopra & 67 null sets

11 --- Product Branding in PR ---- Robin Raju & 67 voids

12 --- PR Agency research ---- Prateek ? & 67 more question marks

Common tag: Approved by YouCanSee (inside cover – A smiling pen holder )

Concept / ideas – By the author

The boy kept asking himself and wondering the reason behind the numeric 67. There happened to be remarks like 17/20, 15/20, 12/20, 14/20 etc in every page. Then he saw the P.S.

P.S: Order in the search is as per the date of book release (Condition of 67 students also deteriorates in the same order till they all became mere question marks). Marks awarded in 20 (In every page)

He turns around.

Student: Madam, any other standard books in the library?

Madam ( furiously ): No, we keep only in house / institution publications printed at the local press, even if by a sub-standard student ( UG /PG / SIMC Nursery / Crèche – 480 is the standard intake in crèches & Nurseries as the fee is halved), but approved by Mr. YouCanSee inside.

Even for those books, the library space is not enough. Where then do we have the space for better junk? Every student starting from Batch 2010 did all his/her seven projects as published books. Also in the magazine section, you can find some Insights for India & books for some No-Glucose Indians (NGI).

Courtesy: SIMC 2010 & the followers....

The boy booked the next available online ticket to Patna and left happily for home, profusely thanking the library for saving his future.

What happened to those who couldn’t give a case study?

Some wrote about their own pathetic case as a study, thus getting it printed. Some filed a case & escaped a study. Rest got only a brief-case study in door-to-door marketing. Some are still suffering from the disease called case-in-o-phobia or casinophobia. The symptoms found initially were a burning sensation in the skin, revengeful looks, foul language, attacking postures, sweating, jumping & crying without reason etc when they saw phrases like cowshit all over the face, sand-deep in trouble etc in the SIMC inbox.

10 comments:

Midhun Murali said...

Not much hilarious as usual but loved it to the core. Have u done some research to find this 12 topics!!

And now you've made all the '68' PR guys/girls braindeads, blanks, puppets, flip-flops and what not?? :P Here we can clearly see the hidden agendas of the AD batch, led by the president ;)

And finally, we, the PR 'brains' are destined to do all these 'brilliant' assignments as the agency directors/branch heads shouting at us at the top of their voice :| Sandip and Kausik, no offence my dear friends, but now we have three huge submissions including the internship report. God save the PR batch!!

Supriya said...

lol i think midhun didn't find it too funny cause he's doing PR afterall :P

Rujuta said...

loved the NGI part the most
have known it a lil too much!!! :D

Blogged in said...

Loved the 67 part a lot!!

and NGI - No-glucose Indians!!!

And the case study symptoms are hilarious!!

Curl Canvas said...

ooofff.... too much!!! brilliant and to the point!! :D

May your soul rest in peace..

preetjot said...

Awesome!!!!!

Will surely suggest these innovative topics to 2011 Batch.

This will surely add up value for the PR Department in SIMC.

PrAgAtI said...

you know you stand a chance at "SIMCs" laughter show that is "in programming mode" on the community radio station....hopefully to be started with this year's National Radio Meet...


Keep up the spoofs, they are Re-fReShInG....

Lavanya said...

simply Hilarious!!!! keep it up dude!!

Aditi Chauhan said...

67 Puppets???
They are 67 item peices I tell u!!

Aditi Chauhan said...

67 puppets?? I wish:-)